Hey 👋 Welcome

You just got closer to thoughtful marketing.

I'm Jordi Capdevila, SVP Marketing at Seedtag. I build brands, scale teams, and engineer AI into marketing systems that move revenue. B2B is my thing.

Jordi Capdevila Espitia
15+
Years in B2B marketing
5→30
Teams scaled from the ground up
20+
Markets run from one strategy
€5M+
Marketing budget owned
About

I build marketing that moves the revenue number.

My story is one of decisions. Scaling teams from 5 to 30. Steering a company from Series B all the way to a PE acquisition. Running programs across 20+ markets from a single strategy. I don't theorize. I report from the field.

What I love most is the alignment that has to happen between Marketing, Sales, Customer Success and Product. Get that right and the results compound. Websites that grow double digits month over month. Meetings booked that triple. Pipeline that finally connects to the work, now compounding faster with the AI systems I wire into the stack.

The teams I've led taught me more than I taught them. My job is to orchestrate the systems and the people, then get out of the way so growth can happen.

What I'm known for

Brand & Positioning Demand Generation Product Marketing AI Marketing Systems Revenue Operations Marketing Automation Strategic Planning AI Agents & Automation OKRs SEM, SEO & AEO Customer Journey

Languages

Catalan (native) Spanish (native) English (full professional)
The stack

The stack I build with.

Marketing, RevOps and AI tools wired into one system. The AI lives inside the workflow, not beside it.

HubSpotHubSpot
ClaudeClaude
SalesforceSalesforce
GeminiGemini
SemrushSemrush
PerplexityPerplexity
IntercomIntercom
MakeMake
MailchimpMailchimp
ZapierZapier
SplashSplash
Google AnalyticsAnalytics
WordPressWordPress
NotionNotion
Work with me

Need a hand? You're in the right place.

Pick the approach that fits: ongoing mentoring, a project-based engagement, or a stage to put ideas in front of your team.

🎯

Mentoring

Every professional needs an outside view that sharpens the dynamics already in the room. I come in for a one-time reset or recurring support. Available 1:1 through GrowthMentor.

Book a session ↗

Consulting

Inbound and outbound, content plans, marketing automation, sales enablement. I bring playbooks earned across years of cross-functional leadership so your team jump-starts in the right direction.

Start a project →
🎤

Speaking & Teaching

Podcast or auditorium, I'll be your speaker. Aligning marketing and sales, building the stack, public speaking. Professor at Nuclio Digital School and guest lecturer at EU Business School and UdL.

Invite me →
Track record

Where I've done the work.

2020 — PRESENT · MADRID / NYC
SVP Marketing · Seedtag
Global marketing for the leader in Neuro-Contextual advertising. Promoted from Global Head of Marketing (2020) to SVP (2024). Team of 20+, budget €5M+, programs across EMEA, LATAM, North America and APAC. Rebranded the company through hypergrowth and grew reach to 20k+ advertising professionals.
2017 — 2020 · BARCELONA
VP of Marketing · ForceManager (acquired by Sage)
Led a 15+ person department through the Series B round (USD 12M). 100% more pipeline, 3x web traffic, 90% of sales influenced by marketing. Budget €1M+.
2014 — 2017 · BARCELONA
Chief Marketing Officer · VSN (acquired by Valsoft)
Built the marketing team from scratch and doubled revenue in three years. Saw the company through to acquisition.
2015 — 2017 · BARCELONA
Co-Founder & Head of Growth · MediaBank
Owned growth and business development. Built the brand and sales strategy, and grew the platform from 0 to 2,000 users in a year.
2012 — 2014 · SAN FRANCISCO
Marketing Manager · Voicebox Creative
Led a 5-person cross-functional team running campaigns to build brand awareness and keep the agency top of mind.
Where I'm building now

Seedtag — advanced AI for privacy-first advertising at scale.

As SVP Marketing, I lead global marketing for Seedtag, the world leader in Neuro-Contextual advertising. We move past keywords and categories to understand deeper signals of interest, emotion and intent, then activate them into full-funnel campaigns across premium CTV, video and the open web. Founded in 2014, headquartered in New York City and Madrid, with 600+ people across EMEA, LATAM, North America and APAC.

Stages & classrooms

I teach, I speak, I share the playbook.

Professor in the International Master in Digital Marketing at Nuclio Digital School. Guest lecturer at EU Business School and UdL. Founder of the BCN B2B Growth Community. I've shared the stage in cities across three continents.

Barcelona Hong Kong + more
Get in touch

Don't be shy. Let's build something.

Follow along or reach out directly. Whether it's mentoring, a project, or a stage, the best is yet to come.